Recently chosen by Writer’s Digest magazine as one of the best
new self-published books of 2005, ‘Buddha in the Boardroom’ is a
clever and entertaining blend of business challenges and
Buddhist philospohy.
Buddhism teaches us that if we learn to handle our
relationships properly our life will be easier. Learn how your
chaotic and stressful workplace environment is really a series
of relationships, whether it is with your boss, co-workers,
customers, salesmen, competition, or suppliers. Each chapter
shows how by learning to handle these workplace relationships
properly, you not only increase your chances of success, but
your job can actually becomes less stressful and more enjoyable.
“You will see yourself and everyone you know in the chapters of
this book.” Heather McGough
Sometimes funny and sometimes serious, discover for yourself
why Buddha in the Boardroom has been called ‘the business book
that is inspirational.’ Chapters include: competition,
conflicts, controlling anger, risk taking, ethics, handling
change, teamwork, goal setting, time management and many more in
30 chapters and 138 pages.
Buddhism is universally accepted because it is not in conflict
with any religion nor with science. See for yourself why
Buddhism is not for everyone, it’s only for those who want to
live a happier and more productive life.
You don’t have to know much astrology to be able to use it. If
you simply think about your sun-sign for a moment you will
realize that you have very specific attitudes that relate to the
meaning of that sign. In simple terms, this means that Gemini
attitudes are very different from those of a Capricorn.
To determine a person’s attitudes toward sex, you have to find
out what signs the sexual planets, Mars and Venus, were passing
through at the time they were born.
A sign is one of the twelve energy fields of the zodiac that
reveals human attitudes. Each energy field, or sign, is very
different from the other. You can learn all about the signs by
going to this location
a>.
If a man’s Venus is found in the sign of Taurus, he is
attracted to a woman who also has planets in Taurus. She has the
kind of chemistry and attitudes that ignite him emotionally and
sexually.
Likewise, if a woman was born when Mars was in Taurus she is
attracted to the man who has planets in Taurus. He has the
chemistry and attitudes that ignite her emotionally and
sexually. This is the kind of energy that is present wen these
two people come in contact with each other. The Venus and Mars
connections between potential lovers determine their sexual
chemistry. By learning just a few tools you can read the sexual
chemistry between you and another person.
You need to do two things to find this out.
Get free astrology lesson which will provide you with the
meaning of the signs and planets.
Get a free astrology printout of your birthchart from
www.alabe.com. You will need to provide them with your date,
time and place of birth. If you have studied your free astrology
lesson, you will be able to look at the chart and locate the
sign positions of your Venus and Mars. Obviously you would need
to get the same information for your partner or potential mate.
Once you know how to locate the sign positions of your Venus
and Mars, you will need to compare them with the Venus and Mars
of your partner. To learn how to do this, check out <
b>What is your sex match?
If you follow these instructions, you will begin to truly
understand what the ancient astrologers meant when they said,
“As above, so below.”
(c) 2005 randall Curtis
Where there’s a will there’s a way, the old expression goes.
With many online dating services there are ways to take
advantage of most of the services they offer for free. Free
Jewish dating is available for those with the savvy to
investigate some of the many dating services available.
Online, there are free offers that give you limited access to
the site, which may be all you need. For instance, on many sites
you merely have to register to scroll through the photos of
prospective singles but you won’t be able to contact them - you
post your information and hope they contact you. It may take
some time, and you may have to go through a lot of first-date
experiences before you meet the right person for you, but you’ll
have done it without spending any money on the service. Other
services will put you on their mailing lists for free and when
they sponsor live social events you can pay the small fee for
the evening and attend with the other members.
Furthermore, there are websites that, in an attempt to compete
with well-established dating services, offer most of their
services for free in the hope of attracting a large audience for
advertising purposes, merchandise sales and profitable social
events. Searching out these services can lead to a very active
life of free Jewish dating.
Another very successful way to get active with free Jewish
dating is to put your name on mailing lists for Jewish
activities such as trips to Israel, other Jewish-themed vacation
travel, parties and events that you might attend, but will have
the extra added incentive due to the hopeful presence of single
Jewish members of the opposite sex. In these cases, you will pay
for the vacations, there will probably be a small charge to
attend parties and other social events, but the service, the
entity that coordinates these activities for Jewish singles, is
free. Be advised, however, that there is no guarantee about how
many people might show up at an event, whether or not you might
be compatible with any of them, or even if anyone of the
opposite sex might even show up. But at least the service is
free, you’ll get a group discount for that well-needed vacation
and there is enough food and beer at the party to more than
compensate for the small fee.
We never really think about it but the subconscious part of our
minds actually controls 5/6ths of our entire brain power.
Willpower, whom we tend to accredit much of our success to, is
controlled by the other 1/6th of our brain.
Does that mean that this 1/6th of your brain is working harder
that the other 5/6th’s? Or does this mean that we have given far
to much credit to will power?
It’s easier for us to give credit to something we know we’ve had
a hand in. But the truth is, if your subconscious mind is not on
side and is out of harmony with your will, your chances of
succeeding are less than 2%.
Willpower operates on suggestions - Your subconscious operates
on visual mental pictures that it has stored through past
events, new information and reinterpretation.
Willpower is constantly feeding these powerful images and
depending on the context of these subconscious thoughts, our
willpower is either fortified or challenged. You subconscious is
constantly at work. You simply have to learn how to feed it. The
subconscious or subliminal mind is a powerful tool for
self-improvement. It can create new thoughts and feelings inside
you that can overcome past boundaries and limitations. Wow! How
wonderful is that?
The power of the subconscious mind has been written about for
centuries. It is only now, however, that science is catching up
to what most of the philosophers have known since time immortal:
That the power of the subconscious is awesome indeed.
Now, today we have technology developed that will help you to
connect with your subconscious mind and enable you to make
permanent changes for yourself in a simple easy and effective
way.
Subconscious programming is the most effective way to modify
your actions and habits. We all have areas where we either want
to improve or habits we want to rid ourselves of. Your
subconscious can have influence in every aspect of your life
from how much money you make to a fear of spiders.
Positive Thought will bring you success. Negative thought
prevents you from gaining success. You have the power within
your mind to control and influence the outcome. Harness this
amazing power and the world is your Oyster!
Choose a price that Sells! (Part II)
PROFIT!
You have to make a profit or you won’t survive. The right price
is critical to your commercial future. It *is* your most
important marketing decision.
Why? because misjudging your price points in this digital era
costs dramatically more than it did in the past. Internet
markets mature rapidly.
You have to be prepared to adjust pricing frequently or upgrade
your product/service to maintain your price. The best price is
never static.
So, what do you do? Get the e-commerce equation right… every
time!
Great Product + Perfect price + Satisfied Customer… = *SUCCESS*
A lifetime of success, that is. A buyer decides if the price is
acceptable by determining the benefits of the product and by
considering the competition.
The seller prices to maximize profit, while considering the
bigger picture business model (i.e., high price/low volume or
low price/high volume).
The best price must pay for the cost of production, marketing
and overhead costs, and still make a profit.
Let’s say that Product X costs you $20 to make, market, sell,
and distribute. But let’s say that your customer is only willing
to exchange $10 for it. This equation is definitely “off the
rails” and will stay there, permanently, unless some major
modifications are made.
“Hard Knocks” life lesson learned by this experience? The most
important determinant of the best price is *always* what the
product is worth to the customer.
This is the beauty of a MYPS! survey: You learn the exact price
that people are prepared to pay for your product so that you can
assess whether your product or service is worth pursuing or not
– saving time and money.
Before your prospective customer can tell you what your product
is worth, she must understand what it will do for her. So you
must be able to answer the question… What’s in it for me?”
That’s where an effective Web site is absolutely necessary. A
great site educates the customer about your product’s benefits
and features. It builds perceived value.
For example, if you are going for a high price/perceived value
model for your product,the Web site must reek of money… no
corners shaved. Every high-end detail must be polished to a
shine.
Figure out your target group. Who is most likely to see the
benefits of your product immediately? Does the copy on your Web
site reflect that awareness?
And, you can’t afford not to keep “tweaking” your site
periodically. Market conditions demand surveillance. Perhaps you
need to upgrade your product because your competitor has come up
with an interesting angle. Or you need to counter-attack a
mature market.
What if you discover an untapped segment of the population? Your
site has to be able to capture their attention and make that
visit-to-sale conversion.
Actually, your site has to go beyond that. It not only has to
get the sale, it has to build perceived value in your product.
If the customer “gets it” (in his or her head), both the
perceived value and the Conversion Rate will be high. Follow the
principles of Make Your Site Sell to double perceived value
*and* your Conversion Rate…
DON’T GUESS. BE ACCURATE!
A theoretical best price for your product may look reasonable
and saleable on that fancy spreadsheet or after a discussion
with your hired pricing consultant. But it might be totally
off-base to your customers’ “personal” prices. And if it doesn’t
jive then you might as well leave the dance hall.
You have got to know confidently at which price point your
customers are thinking… “Yes, this is worth it.” Or
conversely, at which point *price-resistance* kicks in. That’s
the price where your customer starts to think… “I don’t need
that as much as I thought I did.”
This brings us to a critical concept that we call the TEETER
POINT ™. It’s that prive at which the consumer just can’t
make up his mind. Basically, it’s a 50-50 proposition — the
credit card could stay out or it could be put away.
MYPS! develops a line graph for you that will show you where
this Teeter Point is for your visitors-not-yet-customers.In
order to identify this powerful point of consumer
decision-making, you have to *know* your customers.
The *ideal customer profile* would highlight…
Their assessment of your product in terms of importance and
impact Their buying habits Their average monthly expenditure on
similar products Their ability to find your competitors Their
point-of-resistance to a sale
Write down the answers to the first four questions…
What method do you use to get to know your customer? How do you
know what they think about your product, prive, and your
competitors?… E-mail? Street canvassing? Telemarketing?
If you were building a customer profile, would you look for the
same things that I outlined?
What would you add to be in sync with your particular product
and business?
Does your site “fit” with your customer profile? For example, a
site for “pioneers” (daring consumers ready to try revolutionary
new products) will differ substantially from that aimed at a
“mature market.”
How would you rate your Web site for “Builds Perceived Value”?
How often do you revisit your site for adjustments?
Get a picture of Henry Ford and put it on your desk with a
yellow Post-it note…
“Listen to the customer… s/he has all the answers.” 
PRICING
Of the marketing 4 Ps (Product, Place, Promotion, Price), it’s
the only “P” that brings income INTO your business –the other 3
Ps all COST you money.
Pricing extracts the value that the other 3 Ps build in your
customer’s mind. But exactly how high is that perceived value?
Pricing sounds so easy in theory, but ever so difficult to do in
the real world. Actually, up to now, it’s been impossible for
small-to-mid-sized businesses to do it in the same manner as the
Fortune 500.
All the way through this web page, our guiding e-commerce
statement has been…
The perfect prive is that price that maximizes your profits
while building a lifetime customer through value satisfaction.
And perfect-pricing does more than just maximize profits — it
LEVERAGES them. Here’s how… Let’s say that you have a net
profit margin of 10% (i.e., after ALL expenses, including
overhead, etc.).
If you could increase the prive by 10% *without losing a single
sale*, you would obviously increase gross income by 10%.
But that 10% increase in prive increases your *net profits* by
100%! And you’d still keep a happy customer who will return
again and again. Talk about a win-win situation!
But there are two big IFs in there… …
IF you don’t lose a single sale and … IF your customer is
still thrilled with your product.
How can we be sure of those IFs? Where do we find the Perfect
price?
Simple. Start where *all* business begins… … with the
customer.
Perfect-pricing does not always mean an increase in price. Let’s
say that you decrease the prive of your product from $89 to $79.
If that doubles sales, wouldn’t that more than make up for
slightly lower margins? How do you know IF that price decrease
would increase sales? Again… start with your customer.
No “guess”, no “ball park”, no “gut feel” terminology is
allowed. The most important determinant of prive is *always*
what the product is worth to the customer. You have to know that
perceived value level *exactly*.
The reflection exercise helps you get inside your customer’s
head. Were you able to answer them all?
Quick review…
What method do you use to get to know your customer? What is
your customer profile? Does your site fit with it? Do customers
perceive your product as valuable and useful to them? How does
your Web site “show” this? How often do your readjust? Where is
your market? Where is it at in its development?
Make a reminder to yourself to come back to this assignment
every once in awhile. Keep on your toes so that a competitor
doesn’t bump into your heels. And don’t forget about the
Make Your Price Sell! Pricing Manual. It’s a treasure-chest of
pricing information. And it’s free when you order the MYPS!
server-side pricing software…
Read your answers again. Now, how do you know if your insights
are correct? What’s the margin of error?
Dr. Carol Ann Dorn, a McGill University marketing/consumer
behavior specialist who worked to develop MYPS!, pinpointed six
important questions that crystalize your understanding of the
customer. We divided the six pivotal questions into three
categories…
Net Buying Habits — how often your prospect buys this type of
product, and how much she usually spends. Obviously, youUd
rather have a customer who buys in your product category,
frequently and for big bucks!
Product Impact — how important and how unique the product is to
your respondent. Pretty clear here — give me potential
customers who rank my product tops in importance and uniqueness!
Best price Point — what s/he considers a fair prive for the
product, and where the customer’s Teeter Point is (that prive at
which the consumer is full of indecision.)
See how these questions build a comprehensive customer profile?
Knowing your customer means knowing the right prive to charge
for your product. The Perfect prive fits the customer’s *AND*
your needs (as the seller).
Now, how do you get the answers to find the Perfect price?
Expensive pricing consultants are willing to do the job, if you
have deep pockets. You could ask customers directly. But that
takes staff time and creates logistical headaches for collecting
and analyzing the data. Think about the last time a marketer
phoned your place at dinner time — with “just a few questions”
for you. Reception level… 0.
Make Your Price Sell! makes finding the Perfect prive “do-able”
and uncomplicated. MYPS! is an exact, super-fast, cost-efficient
and truly scientific way to determine the Perfect price. It not
only gives the answers to those pivotal six questions… it
interprets the results in *illuminating* bar charts and graphs.
For example, let’s say your customized MYPS! survey gets 100
replies from visitors to your Web site. These visitors are
potential customers. MYPS!’s software shows you the results. In
one of the bar charts, let’s say that you see that your product
has very little impact on your prospects. What did you learn?
You need to make some changes quickly.
Develop a strategy to increase customer impact… Make a better
product. Make a better Web (Make Your Site Sell can teach you
how to do it) Aim for a different target market. Give your
product away as a traffic-builder.
You must do something. If you don’t make an impact, how are you
ever going to sell anything? prive doesn’t even factor in here.
On the other hand, what if your sales are great and your traffic
stats are high? Are you completely confident that you are
maximizing your profits? No money being left on the table?
MYPS’s “three-in-one composite” line graph gives you all the
information you need to identify the Perfect price.
At every single point, you see how many units of your products
you will sell. You just have to match a peak on the graph to
your business model (i.e., are you pricing to penetrate the
market or are you skimming the cream?). You want high volume or
high profit, without falling into the deadly No Man’s Land.
MYPS! illustrates “the lay of the land” perfectly.
Pricing. I can only give you a small overview of its role in the
big “marketing” picture. It is definitely one Marketing “P” that
you ignore at your (sometimes fatal) peril. The wonderful news
is that if you do make pricing your priority, *you* will reap
the benefits…
MAXIMUM Profit. SATISFIED Customers. LIFETIME SUPPORTERS of Your
Business.
Now, that’s an e-commerce puzzle with all the pieces together!
If you would like to receive the full version of The Pricing
Masters Course , send a blank e-mail to: tpmsRB@sitesell.net
Written by Dr. Roberto A. Bonomi
It’s really all about choice. What we think we want in life and the life we actually live, all comes down to the choices we make every moment of the day. When we choose to put unhealthy substances into our bodies an energy shift occurs. Poor choices result in negative energies in our bodies and in turn result in disease and aging. When one decides to choose to live a life of vibrant health one needs to learn to make choices to change the energies from negative to positive. You need to choose to bring into the body the energies which will restore your body to a state of optimal health. If you want to have an ageless body you need to create an environment where positive energy forces are in control.
We need to learn how to manipulate these energies in our bodies and change them to positive energies. The choices we make in what we eat, drink and what we think about all have an effect on our bio-electric energy. When we learn what is good for our energy and what is not, and then choose to put the good energy into our bodies then and only then will we be able to create change in our bodies from the inside out.
More and more research is finding that disease is manifested by negative energies within our bodies. Vibrational Medicines can halt and even reverse aging, disease, and poor health. Since quantum physics has proven that everything in the universe is energy and all energy has a vibrational frequency, one need to realize that limiting the negative energies or vibrations in our body and increasing the positive vibrations will create and environment of healthy living.
When we realize that we are made up of energy and are more than a pile of flesh, blood and bones and that we are a part of the same energy that makes up the universe we must align ourselves with this source of energy and allow positive energies into our bodies to create a positive healthy environment. Just as when polluted places on this planet were given the time to replenish themselves by not allowing dumping of waste in rivers and streams, or setting up reserves to not allow vehicles and people to destroy and beat down the environment, the planet has actually been able to repair itself and come back to a place vibrant in energy and life. Learn to make the choices which will bring those positive energies back into your life and allow the energy to permeate your body and restore your heath to vibrant and positive energies.
My Name is Douglas Alp and my company is about exploring and finding ways to live a better, healthier, happier and more abundant life. Join me in my journey to live your life to the fullest.
This article was brought to you be Douglas Alp, of MyCompleteLife.com. Please enjoy a copy of my Free 17 page report on Optimal Health and Anti Aging by clicking on the
Following link http://mycompletelife.com/
If you were to tell someone that they can have a certain item for free, more than likely their response would be, “what’s the catch?” In the case of credit reports there is no catch, you can now get a free copy of this report through the three credit reporting agencies: Equifax, TransUnions, and Experian. Let’s take a look at the law and how you can benefit from it.
An amendment to the federal Fair Credit Reporting Act (FCRA) requires the three national credit reporting agencies to provide one free copy of your credit report to you annually. Beginning on December 1, 2004 and culminating on September 1, 2005, the Federal Trade Commission is requiring that these agencies offer reports on a rolling, phase in basis. In other words, on December 1, 2004, if you live in certain western states you became eligible at that time and every three months later additional states were added. By September 1, 2005, residents of all states are eligible.
Fortunately for consumers, you need not contact the three reporting agencies separately to obtain your free credit report. You can order right online at www.annualcreditreport.com; or by calling 877-322-8228; or by completing the Annual Credit Report Request Form and mailing it:
Annual Credit Report Request Service
P.O. Box 105281
Atlanta, GA 30348-5281
The form is available online where you can print it out and mail it in: www.ftc.gov/credit.
If you need copies more often, you can contact the three reporting agencies and request copies. You will pay for this service.
To buy a copy of your report, contact:
Equifax
800-685-1111
www.equifax.com
Experian
888-EXPERIAN (888-397-3742)
www.experian.com
Trans Union
800-916-8800
www.transunion.com
There are also private companies who will obtain all three copies of your credit report for you as well. There is a fee involved, but you may find their services to be less of a hassle than contacting the three companies separately.
So, how can you benefit from the law? By ordering copies of your reports from the companies on a four month rotating basis. Most consumers will find this plan to be sufficient and it will allow for you to compare/contrast the reports of each agency. Of course, if you already suspect fraud you will want to order all three reports at once and notify each agency to place a “fraud alert” in your credit file.
All in all, the new law is a big win for consumers. Take advantage of this “windfall” as soon as you become eligible to do so.
Copyright 2005 — Matthew Keegan is the owner of a successful article writing, web design, and marketing business based in North Carolina, USA. He manages several sites including the Corporate Flight Attendant Community and the Aviation Employment Board. Please visit The Article Writer to review selections from his portfolio.
“AdSense is Stupid When…”
There are times Google’s heralded ad affiliate program isn’t in
your long term business interest. Oh no I said it!
AdSense isn’t the unstoppable revenue engine for every
eBusiness. Before I am taken out and flogged by the eCommerce
pundits — please let me explain what I mean in my defense.
I make revenues from AdSense at a very high click-through rate.
I experience high click-through rates with AdSense without
resorting to questionable tactics like tricking site users with
photos (the AdSense trick and tip dujour).
So my perspective is from one who has made decent income from
AdSense to fund aspects of his business like advertising
seminars — and outsourcing to his virtual assistants. Yes,
AdSense is a legitimate and significant revenue source. However
evaluate AdSense with some type of balance.
By now you may have heard about people like Joel Comm’s six
figure income with AdSense, or Jason Calacanis of Weblogs being
on his way to generating 1 million dollars in AdSense revenue.
Google’s Ad revenue sharing affiliate program for publishers
certainly seems to be an eSales Nirvana for many webmasters.
But there are obvious and not so obvious times not to use
AdSense ads on your sites. Let’s list - examine - and explain
them below.
~~~~> 1. On Sales or Mini-sites
This is a no-brainer. If you are trying to sell a particular
product that is important to your bottomline, you don’t want
AdSense ads distracting your customers from either joining your
email list, or hindering your site’s online sales process.
However I do see hybrid sites that are mini-sites or full scale
eCommerce sites, with AdSense at the bottom of their pages.
This might not be so bad since only 1% - 15% of your site
visitors will either buy from you or fill out a form.
The thinking with this approach is you might as well make money
from disinterested parties using up your server’s bandwidth.
~~~~~> 2. SEO Business Sites
If your livelihood depends on search engine optimization or
marketing for a living you might want to think twice about
displaying AdSense Ads on your site. I can tell you this from
personal experience. I once was on top of MSN for search engine
marketing in my local area. I concentrated on my local area
because I found people felt more comfortable hiring an eCommerce
consultant locally.
One day my site fails totally out of the MSN index. After
intense study I noticed that I obviously had a filter on my site
from MSN.
I analyzed all the top ranking sites in MSN and noticed the only
difference between me and the other top ranking sites was I had
Google AdSense ads on my site. Someone at MSN felt that my
AdSense ads, and perhaps to a less extent, my book on SEO, was
getting a free ride in the MSN search engine database.
In fact I noticed that there were no sites with AdSense ads for
at least the first 3 pages. Plus the sites with AdSense were
only using 1 ad unit at the bottom of the home page (there were
very few of them in the top 5 pages).
I knew it was strange to not have AdSense ads on the top
Internet marketing sites. This prompted me to scan other
industries where I noticed the same trend.
Many of the leading SEO gurus have sites that have been banned
from the top listings by the search engines. It seems the more
visible you become, the more of a target your sites are to the
search engine auditors.
Some of my sites are still on the top of MSN with AdSense ads
but that doesn’t mean they won’t also be targets in the future.
Let’s face the facts. MSN and Yahoo! have competing ad networks
to Google’s, and this competitive situation is rife for a
potential backlash against SEO sites with AdSense ads.
Many SEOs will point to exceptions to this position. However
you have been warned!
Think about it, how long will MSN and Yahoo! sit back and watch
SEO driven websites use their search indexes to fund Google?
Did you know SEO in MSN and Yahoo(!) — is much easier to
obtain.
Therefore optimized sites are creating an ad sales wealth
transfer from MSN and Yahoo into the pockets of Google! It
won’t be long before Yahoo! and MSN begin to devalue ranking on
AdSense sites in their databases — if not outright ban them.
If you are in the search engine business stay search engine
neutral, or create multiple sites for different search engines.
~~~~~> 3. When AdSense Becomes Your Only Business Model
When you become so myopic in your thinking that you build a
business solely on AdSense revenue — think again my friend.
Why build a business solely on the largess of Google?
I don’t know if your realize it or not, but the sites making the
real big AdSense money usually have a following that doesn’t
depend on the search engines. Internet mavens like Chris
Pirillo or Joel Comm have been on the Internet a while and have
followings for their websites. Therefore they can consistently
make six figures with AdSense.
These content powerhouses are an asset to Google and not the
other way around. But do you think Google is going to sit back
and watch just anybody make big bucks off of their top rankings?
If you do a search on most keywords you will notice many of the
top ranking sites are news sites, .gov sites, or .org sites
these days. The only exception is in industries where these
sites don’t really exist like eCommerce industries (clothing,
shopping, etc.).
No doubt in most industries you will notice a conspicuous
scarity of AdSense sites in the top rankings. In other words
don’t bet your future fortunes on AdSense.
An IPO based on projections of AdSense revenue isn’t in the
future for the average eBusiness. Think of Google AdSense as
supplemental income. Building a business solely on AdSense
revenue isn’t just silly — it’s just plain stupid.
About the Author
Kamau Austin is the publisher of over ten websites. See more of
his eCommerce and Search Engine Commentary can be found at:
www.eInfoNEWs.com and www.SearchEnginePlan.com .
The Newest Gizmos and Gadgets on the Market:
Ingenuity and technological advances are constantly resulting in new gizmos and gadgets. Gadgets can be both fun and functional and can save the owner time and effort. Below you’ll find descriptions of some of the latest inventions available on the market.
Microsoft Xbox 360
The Microsoft Xbox 360 is one of the latest inventions of video games. Video game lovers everywhere are rejoicing the arrival of the new system. The newest Xbox is still a gamer’s dream, but it is also being marketed as a media center. Not only can the system be used for playing video games, but it can also be used to play DVDs, CDs and MP3s. Digital cameras can be hooked up to it, as well as mp3 players and even personal computers.
Irobot Scooba
Anyone who has scrubbed a dirty floor before, take note of the latest inventions from iRobot! The iRobot Corporation has introduced the Scooba, a floor washing robot. Unlike a mop, which uses dirty water to clean, the Scooba cleans only with clean water. The Scooba is programmed to first pick up things like sand and dirt from the floor, then apply clean water and solution to the floor, scrub the floor and clean up the dirty solution. The tiny Scooba is also able to fit into tight spots that are difficult to reach with a mop. IRobot also makes the Roomba, a robot used in vacuuming the home.
Mobiky Genius
A different type of latest inventions is the Mobiky Genius folding bicycle. This bike was developed in response to difficulties encountered by commuters in maneuvering congested city streets and sidewalks. Because it folds up, the Mobiky Genius is easy to carry up and down stairs and can be easily stored.
Philips Digital Photo Display
Another of the latest inventions is the Philips 7FF1AW 7-inch Digital Photo Display. This gadget is a great way to display all those digital photos sitting on the computer that you’ve been planning to print at some point. The display looks like a picture frame, and you can choose to show a slideshow or display individual pictures. The quality of the display is great, not distorted. Photos can be downloaded from the computer or straight from the camera, and up to 50 photos can be stored on the Digital Photo Display.
Epson PictureMate Deluxe Viewer Edition
While many people have digital cameras these days, most of the pictures taken with those cameras will never be printed out. It’s just too much of a hassle to copy them onto a disk, take them to the camera shop, upload them and wait. Fortunately, one of the latest inventions from Epson has made printing those pictures much simpler. The Epson PictureMate Deluxe Viewer Edition is a portable photo printer. You can simply insert the camera’s memory card into the printer, view the photos on a display screen and select the ones you want to print and print them. You can even make changes to the photos, such as adjusting the brightness, before printing. The PictureMate printer produces pictures with much better quality than most digital printers do.
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Winning Customer Experiences
Much research has been done on what the makes a winning customer experience. What is it that makes customers come back to your business instead of going to someone else’s? If your repeat business is low, what is it that you are doing to drive your customers away? There is a consistent theme that emerges across the research - winning customer experiences are built on consistency. Michael Gerber in his book “The E-Myth Revisited” calls this orchestration. “Orchestration is the glue that holds you fast to your customers’ perceptions”.
This may seem a glib response to a complex issue, but take a moment to consider it from the customer’s viewpoint. When dealing with a business for the first time, the customer probably has no set expectations on what the experience will be like. With your first interaction, you set the standard in the customer’s mind. If you set a positive standard, the customer will likely return. The next time they do, the customer will expect the same from you. Fail to deliver, and ultimately you will lose that customer.
So if consistency is the key, how should a business go about ensuring the consistent experience for the customer?
First, start with the end state that you want to create. What experience do you want your customers to have (cheerful, professional or very fast service, friendly, feel valued etc). With this in mind, think about all the ways that your customers interact with your business. Your business may have many touchpoints - telephone, face to face (single or multiple sites), email, web-site, snail mail and so on. Your business needs to be predictable at each touch point, and predictably the same. The customer notices when they get one experience by walking into your shop, and a different experience when they speak to you on the phone.
Achieving consistency comes down to documenting exactly how you want your business to respond in each situation. If it’s not documented then how will the people in your business know what you mean? Sure you can tell them, but this process falls over in larger businesses with many employees and multiple sites. You must create systems and procedures that consistently deliver your chosen experience at all levels of your company. With everyone in your business responding the same way, every time, the customer knows exactly what to expect, and can depend on you to provide it each time. Being able to replicate the same (winning) experience for the customer will build your brand and their loyalty.
Megan Tough is a published author, coach, facilitator and speaker. She works with professionals to create sustainable and profitable income streams. Make more money and have less stress! To learn more and to sign up for more FREE tips and articles like these, visit http://www.megantough.com
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